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Client Overview

Skilled Services is an experienced commercial general contractor providing turnkey construction services for complex projects in Knoxville and Eastern Tennessee.

The Challenge

Skilled Services wanted to update both their branding and website to better display their capabilities. The client found that they experienced difficulties with describing to their customer base all of the custom work that they are experienced in. They needed this new brand reflected in both a logo and website.

Our Solution

We began by drafting a variety of different concepts to capture the essence of their business. After establishing a logo, we created an additional color palette and altered design to showcase the divisions within the organization: Prefabrication and Preconstruction.

Shortly after, we began designing a website starting with laying out the structure and functionality for their users. After establishing the user journey, we began designing the site utilizing imagery, color, and layouts associated with the newly established brand.

The Results

A Clean, Seamless User Experience

The final product resulted in an easy-to-use website that highlighted the array of projects that Skilled Services has completed. The website additionally displays the company’s capabilities and services for new, interested clients.

Color Palette

Branded Marketing Material

In addition to the new branding and website, our team created a variety of marketing materials to display Skilled Services’ new identity. This included: business cards, vehicle wraps, banners, print documents, and more.

Have an idea for a new project or want to kick off your new website? We want to hear from you!

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