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SEO and Why It Matters

May 24, 2022

Now more than ever it is difficult for businesses to keep up with the always changing digital marketing landscape. The constant updates on search engines and social platforms can quickly be overwhelming. One of the most effective and cost efficient ways for brands to reach customers and grow their online reputation is through Search Engine Optimization (SEO). 

What is SEO?  

Search Engine Optimization, or SEO, is the process of improving the quality and quantity of traffic to a website or a specific web page from search engines like Google or Bing. These search engines utilize bots that crawl over pages on the web, going from site to site collecting information and creating an index of the webpage. Then, through an impressive algorithm, the search bots compare the user’s experience (UX) from the indexed site, along with other core factors, to determine where your business ranks against competitors in your field.

Here are the top 5 reasons why businesses need to focus on SEO to help give their brand an edge over their competition.

1.Organic Search is where it all starts

Most people today turn to an organic search to find information about a product or service they are considering, or to help find solutions for a large variety of needs they may have.

As we all know, Google is by far the leader of the search engine world. Google has steadily maintained over 92% of the search engine market shares and is the most visited website in the world. So, getting your business recognized on this particular search engine is vital to its growth in today’s economy.

2.Build Trust through SEO

SEO starts with your website structure and user experience. Your website should be clean, effective, discoverable and instill trust and credibility with the user. You should establish authority in your field by writing useful and compelling content that will appeal to your audience and leave them with a sense of trust for your business. You should also utilize Google’s SEO best practices when writing your copy to get the best SEO ranking possible.

3.Focus on Creating the Best User Experience

User experience is one of the most important areas to focus on when trying to improve SEO rankings. Google’s unique algorithm can interpret a positive or negative user experience, this will impact the success of your website and SEO rankings. One example of a good user experience is to provide information that users are looking for, decrease the number of clicks needed, have fast page load times and make the content easy to find.

4.Stay On Top of the Buying Cycle

Constantly researching your industry and competition is vital in today’s digital world. When you pair your research with important SEO tactics to relay your message to customers it will have a positive impact on the buying cycle. Focusing on relaying your messaging for good deals, including must-have products or services, and conveying the importance and dependability of what your business offers the customer will be a game changer. Now more than ever, businesses have to stay visible in the places where people are searching for answers to be able to make a worthy connection.

5.If you’re not ranking on page 1, you’re not winning

Research has proven many times over that if your business doesn’t show up on page one on a search engine then you’re not likely to win the business of that consumer. A recent study shows that the first three organic search ranking positions result in 50% of all click-throughs. It is important to constantly evaluate your site’s SEO rankings, utilize SEO tools and create strategies to optimize your website and benefit your brand.


The world of SEO is a huge undertaking and is typically not something that most business owners have the time or skill to navigate through. A good SEO expert with the proper tools and experience can help guide your business through the SEO best practice process. SEO does take time to implement and to start seeing results, but if done correctly your business should start seeing page one results more frequently.

Does your business need an SEO expert? BigWheel can help! We employ experienced, highly trained SEO experts that will work with you to perform a website audit, help solve tech issues, find ways to improve site speed, research the competition, and create a strategy. We can help your team integrate SEO practices into your site, content, creative, user experience, paid search, social media and more. Call us today to get started!