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Why Does Your Business Need Marketing Automation?

June 28, 2022

In today’s marketing world there are countless moving parts to keep track of. From social media management, to email outreach, monitoring analytics and more. Every piece is important in its own way, making it imperative to ensure nothing is forgotten. What if there was a tool that could be implemented to take a few, if not all, of these tasks off of your plate? Allow us to introduce you to the wonder of marketing automation.

What is Marketing Automation?

This term refers to software programs that can automatically take care of tasks once they are set up within the application. These tasks can include those mentioned above, as well as other digital marketing efforts and business needs. Depending on your task load the initial set up process can be time consuming, but once that is finished the amount of time you will get in return for your investment will be tenfold.

What benefits does it offer?

Once you implement a marketing automation program, you will immediately be able to transfer parts of your workload onto it. Not only can it help you bring in more clients, it can also help you improve the quality of the connections you already have. Here are a few additional benefits offered:

1.Higher Lead Generation

Marketing automation offers the ability to automatically develop relationships with leads and serve them content based on their behavior and needs. This can result in a higher quality and quantity of lead generations. There are numerous tools that can be implemented to help with this, such as automated emails, scheduling social media posts for optimal times, and using data analytics to track campaign success.

2.Customizable Marketing

After you have established new leads, the next step is to nurture them. With marketing automation this can be done in a number of ways. Leads can be segmented into marketing categories based on different factors, which will further customize the content they receive. You can also personalize automatic responses to texts, social media messages and emails to include customer names and let them know when to expect a response from you.

3.Maximize Marketing Budget

In-depth reports featured in marketing automation platforms make it exponentially easier for business owners to monitor their marketing spending. According to The State of Marketing Automation for Agencies, 45% of marketing agencies rely on an automation platform to demonstrate marketing automation ROI. With these tools at your disposal, you’ll be able to understand where you should continue to invest, and when it’s time to reconsider a campaign.

4.Be More Efficient

If your marketing automation program is working at the highest level, it should be able to efficiently manage your leads from start to finish. You will also be able to integrate your social media, Google Ads, blog, SEO and more into the program, allowing you to keep the most important pieces of your business all in one place.

As you can see, the benefits of marketing automation are countless and require little effort on your part. Implementing this kind of program into your business can allow you to build stronger relationships with current clients, increase the number of leads you receive, and ensure that no one falls through the cracks.

Does your business need assistance choosing and/or implementing a marketing automation program? BigWheel can help! We have many experienced, highly trained marketing experts that are available to work with you. Call us today to get started!