Client Overview
The Challenge
The team at Magnolia Estates was ready to update its brand, build a new website for each of their locations, and find a way to generate more leads online. They came to us with questions about how to expand their reach on social media, get in front of people who may not know about them, and drive more traffic to their website.
Our Solution
We sat down with the Magnolia Estates team and created a plan for building a new website for each location on the PowerSlide CMS. We also suggested a comprehensive digital marketing campaign that would get them in front of new customers and grow their brand awareness in Mississippi.
The Results
Digital Marketing Success
With a custom design and fresh content, we launched the websites as well as our digital marketing campaigns, and Magnolia Estates immediately saw a dramatic increase in website traffic and new customers coming from the web. We also helped onboard the Magnolia Estates sales team onto a CRM, allowing them to keep track of their leads, follow up appropriately, and close more sales.
After we launched their new websites, Magnolia Estates saw a 300.42% increase in website visitors and a 2,332% increase in website visitors from Facebook across its three websites. As a result of the new websites, digital marketing campaigns, and CRM, the Magnolia Estates sales team were able to convert 80% of their online leads into deposits on homes.
Even in the midst of the pandemic, when many businesses slowed down, the Magnolia Estates team was able to work remotely with their websites and CRM, and they doubled their typical sales numbers.
