In a stride towards embracing contemporary branding while preserving a legacy, Foothills Brokerage approached BigWheel, marking the beginning of a journey towards rebranding to Foothills Logistics. This transformation symbolizes more than a name change; it signifies a strategic repositioning in the logistics and transportation industry to better reflect the company’s evolution and future vision.

The cornerstone of this rebranding initiative was the development of a coordinated visual identity that mirrors the core values and aspirations of Foothills Logistics. Utilizing a methodology that melds creativity with strategic insight, BigWheel’s design team embarked on the branding process. This involved a blend of understanding the client’s vision, conducting thorough research, and using creative brainstorming to forge a brand identity that resonates with both the legacy and the forward-looking aspirations of Foothills Logistics.

A logo that embraces the brand’s essence was designed, accompanied by a detailed style guide. This guide serves as a blueprint to ensure consistency across all design elements, including fonts, color schemes, and the overall aesthetic that embodies the brand. Furthermore, practical applications of the new branding were realized through customized templates for business essentials such as business cards, letterhead, and email signatures, ensuring a cohesive brand experience across all touchpoints.

With the elements of the brand identity in place, attention shifted to the creation of a new WordPress website. Designed to mirror the new brand identity while paying homage to Foothills Logistics’ legacy, the website project embarked on a journey from conceptual wireframes to visually engaging design comps.

Adopting a clean, industrial aesthetic, the website aims to reflect the rugged efficiency of the trucking and logistics sector and a user-centric design philosophy. Notably, the development process prioritized mobile responsiveness, echoing the industry’s dynamic nature and acknowledging the need for on-the-go access among users. The newly minted site serves multiple purposes, from bolstering brand awareness and generating leads to providing valuable information about the company and attracting new talent.

The development phase saw the creation of a custom-coded website equipped with various integrated software systems vital to Blalock’s operations. An employee portal, employment modules, and an extensive gallery showcasing Blalock’s vast array of projects were among the intricate functionalities brought to life on the platform.

The outcome is a digital platform that not just showcases Blalock Companies’ diverse service and product lines but also serves as a comprehensive resource for contractors and clients alike. The site’s library of FAQs and other resources underscore BigWheel’s commitment to delivering not just a website but a valuable information hub.

Since its inception in 2011, Foothills Logistics has established itself as a formidable presence in the logistics industry, distinguishing itself as a Woman-Owned Business Enterprise (WBE). The company’s mission is rooted in delivering customized, value-based solutions through a deep understanding of client needs, facilitated by a commitment to unparalleled customer service. Foothills Logistics offers an array of services ranging from logistics and transportation to warehousing, cross-docking, trailer rental, leasing, and parking, to meet the multifaceted needs of their clientele.

Through this rebranding exercise with BigWheel, Foothills Logistics not only renews its dedication to exceeding its goals and enhancing customer experiences but also solidifies its standing as an innovative leader poised for future growth. As Foothills Logistics continues to navigate the evolving landscape of transportation and logistics, its new brand identity and digital presence, crafted in partnership with BigWheel, serve as beacons leading the way toward a future marked by success, innovation, and steadfast commitment to service excellence. Discover the journey and explore more at gofoothillslogistics.com, where tradition meets innovation.