In the dynamic realm of the digital era, maintaining a robust online presence is not merely an option but a necessity for businesses aiming to thrive. BigWheel has had the distinct privilege of partnering with Blalock Companies, a titan in the construction and materials industry, to reimagine and rejuvenate its digital footprint. This collaboration is a testament to the enduring alliance between BigWheel and Blalock, stemming from the design of their inaugural website with BigWheel in the mid-2000s to the latest endeavor—a comprehensive redesign aimed at showcasing the breadth of Blalock’s offerings and enhancing user engagement.

The digital revamp journey with Blalock Companies began with a meticulous planning phase. Prioritizing a deep dive into the vast spectrum of services and products offered under the Blalock Company umbrella was essential. From site preparation, paving, and road construction to demolition, crane services, and concrete pumping, each service line needed its spotlight. Not to mention, the showcased products ranging from concrete, asphalt, building materials, to specialized aggregates highlighted Blalock’s diverse portfolio.

The website was conceptualized with a user-first approach, focusing on crafting a seamless experience through a flat-lay wireframe design. This initial step was pivotal in mapping out the varied service areas and ensuring an intuitive flow for site visitors.

Transitioning from planning to design, the focus shifted to encapsulating Blalock’s corporate ethos visually. Leveraging stunning imagery provided by Blalock’s team, BigWheel sculpted a modern, clean, and highly functional web design that speaks volumes of Blalock’s commitment to excellence. The essence of Blalock’s brand was further amplified through cohesive branding elements, including the usage of the Blalock logo and signature brand colors, elevating the website’s aesthetic appeal and enhancing brand recognition.

The development phase saw the creation of a custom-coded website equipped with various integrated software systems vital to Blalock’s operations. An employee portal, employment modules, and an extensive gallery showcasing Blalock’s vast array of projects were among the intricate functionalities brought to life on the platform.

The outcome is a digital platform that not just showcases Blalock Companies’ diverse service and product lines but also serves as a comprehensive resource for contractors and clients alike. The site’s library of FAQs and other resources underscore BigWheel’s commitment to delivering not just a website but a valuable information hub.

Blalock Companies’ story began over 80 years ago with the entrepreneurial spirit of Charles L. Blalock. From its humble beginnings with a portable sawmill, under the guidance of Charlie and his wife Blanche, Blalock evolved into a conglomerate encompassing a myriad of services and products essential to the construction industry. Today, Blalock stands tall, employing over 700 individuals and operating with the same principles and work ethic instilled by its founder.

The redesigned website, accessible at blalockcompanies.com, is not merely a digital interface but a reflection of Blalock’s rich legacy and its evolution into a modern, multifaceted enterprise. This project underscores BigWheel’s expertise in bringing forth digital solutions that resonate with the brand’s identity and vision, further solidifying the enduring partnership between BigWheel and Blalock Companies. In this digital age together, both entities continue to build upon a foundation of innovation, quality, and dedication, sailing toward future endeavors with unwavering resolve and foresight