Crafting Your Reputation

“Branding” is overused. We prefer “reputation.” Reputations are built over time, through a series of interactions. It’s the same with your company’s brand — or reputation. What’s your company’s reputation?

Whether you’re starting a new business, updating your existing brand, or undergoing a complete rebranding project, our team can help you tackle it. We begin each branding project with a discovery session to learn more about you and your company. From there, we can help with brand and name development, logo design, business cards and letterhead designs, messaging and style guides, as well as various pieces of print and digital collateral.

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BigWheel is an award winning digital marketing agency located in Knoxville, Tennessee with a nationwide reach.

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Our Branding Services

Logo Design

Your logo is often the first impression your company makes — and we make sure it’s a good one. Whether you’re starting from scratch or looking for a refresh, we design logos that are distinctive, memorable, and aligned with your brand’s identity. Our process combines creativity with strategy to craft a mark that stands the test of time and resonates with your audience.

Brand Style Guide

A brand is more than just visuals — it’s the feeling people get when they interact with you. We create comprehensive brand style guides that clearly define your mission, vision, tone of voice, value proposition, and visual identity. This ensures every communication — from your website to your email signature — is consistent, cohesive, and unmistakably “you.”

Business Collateral Design

From business cards to thank you notes, every piece of collateral is a touchpoint with your audience. We design professional, on-brand materials that reinforce your reputation and make you look polished and prepared. Whether it’s printed or digital, we make sure everything you hand out or send out reflects your brand in the best possible light.

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