ORNL Federal Credit Union, known for its commitment to providing comprehensive financial services, recognized the need to enhance awareness and customer engagement with their mortgage offerings. To achieve this objective, ORNL FCU partnered with BigWheel and began working on a meticulously planned Google Ads campaign. This initiative aimed to not only heighten awareness around ORNL FCU’s competitive mortgage products but also to drive potential customers directly to their mortgage services, enhancing both acquisition and engagement rates.

BigWheel’s approach to ORNL FCU’s Google Ads campaign was rooted in in-depth research and a keen understanding of the credit union’s target audience. Recognizing its critical importance, the campaign was structured around reaching potential homeowners at the right moment. Through strategies such as careful keyword selection and ad placement, BigWheel ensured that ORNL FCU’s mortgage offerings were prominently displayed to those searching for mortgage information online, optimizing visibility and engagement.

Throughout the campaign, BigWheel employed a data-driven approach to ensure continuous improvement and optimization. By closely monitoring ad performance, engagement rates, and conversion metrics, BigWheel was able to adjust the campaign strategy dynamically. This included refining keyword selections, tweaking ad copy, and optimizing countless other factors to maximize the campaign’s effectiveness and return on investment.

The partnership between ORNL Federal Credit Union and BigWheel has been a significant step toward achieving ORNL FCU’s objectives in driving awareness and customer acquisition for their mortgage offerings. This targeted digital advertising initiative not only elevated ORNL FCU’s visibility in a competitive market but also provided valuable insights into consumer behavior and preferences. As a result, ORNL FCU has experienced an uptick in mortgage inquiries, applications, and overall brand awareness.