In the ever-evolving marine industry, branding and digital presence are as pivotal as the engineering of the boats themselves. This principle was at the heart of the project when iKon Boats, a visionary new brand in the bass boat market, approached BigWheel to create a logo and website that matched its innovative spirit.

The journey began with iKon Boats seeking to make a grand entrance into the bass boat arena. BigWheel was tasked with embodying iKon’s modern and sleek ethos in a badge-style logo. The collaboration process was fueled by constant feedback from iKon, ensuring a design that perfectly mirrored the brand’s vision. This new logo, now emblematic of iKon’s innovative spirit and dedication to quality, marks the birth of a brand set to redefine the fishing experience.

iKon’s ambitions extended beyond a simple online presence. They envisioned a website that served as a digital portal into the essence of their brand – showcasing their groundbreaking bass boats and allowing customers to engage directly with their designs. With meticulous layout planning, BigWheel set to work on a website that not only introduced iKon Boats to the world but provided an interactive and immersive experience.

Central to the website’s allure is a custom-built API connection. This innovative feature integrates iKon’s sales software and customer relationship manager (CRM) system, offering a unique boat builder tool. Prospective customers can customize their dream boat down to the specifications, receive a visual representation of their creation, and directly connect with the nearest iKon dealership. This seamless integration marks a significant leap in customer engagement and sales lead generation.

BigWheel’s developers, in close collaboration with iKon’s team, utilized rich imagery and videography to bring the website to life. The result is a custom-coded site that includes the API integrations, a wealth of resources in the learning center for iKon boat owners, and an interactive map to locate the nearest dealerships. Warranty documents and a sleek, modern design aesthetic ensure that the site appeals to both professional anglers and leisure fishermen alike.

Launched at the 2023 Bass Master Classic in Knoxville, TN, the site featured iKon’s trailblazing LX21 boat, showcasing the successful partnership between BigWheel and iKon Boats. Additionally, BigWheel implemented a CRM software for iKon, streamlining the sales process, enabling targeted marketing campaigns, and enhancing social media management.

Rooted in HCB Yachts’ storied legacy and headquartered in Madisonville, TN, iKon Boats represents a bold move into freshwater fishing by leveraging sophisticated yacht technology and angling intellect. With BigWheel’s expertise, iKon Boats has set a new standard for digital engagement and brand identity in the marine industry, ready to make waves and redefine the market.

With both eyes on the horizon, BigWheel and iKon Boats embark on this journey together, navigating the waters of innovation and charting a course toward unprecedented success in the bass boat industry.

For more on this voyage, visit iKon Boats and witness the revolution.