When it comes to luxury listings, image is essential. For the folks at Signature Luxury Auctions, developing an eye-catching brand was a key step in building their business. Formed by a team of passionate real estate professionals, Signature Luxury Auctions was created as a way to streamline the auction process—without leaving clients in the dark. To keep this core value alive, the company set their sights on connecting a community of buyers, sellers, and agents to execute seamless transactions for quality properties. Their motto? That auctions should be easy for everyone. Signature Luxury Auctions partnered with us to build their brand and spread their message throughout the real estate community.
To kick things off, our team created Signature Luxury Auction’s logo and print collateral leading up their first major auction. We also developed a bold marketing piece to build buzz around the multi-million dollar event. Afterward, we created a splashy, informative website packed with gorgeous images and videos to show off their collection of properties. Messaging was also a keep part of our partnership. Our content strategist worked with the Signature team to tell the company’s story through engaging, conversational copy.